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We know every one of our clients is unique. We uncover what makes each client exceptional, and craft a personalized strategy and implementation plan to match. If you want to grow your business, and enjoy the process, you are in the right hands.
Welcome to Carra, the fusion of marketing and media brilliance. Our name represents the combination of Carrie and Sara, merging expertise in marketing and media relations. As a boutique agency, we redefine marketing excellence through a powerful partnership of a seasoned marketing executive and former journalist turned PR expert. With decades of industry knowledge, we deliver unrivaled solutions, crafting tailored strategies that highlight your uniqueness.
From strategic planning to digital marketing and media relations, we connect you with your audience, amplify your brand’s impact, and unlock your business potential. Trust Carra for unparalleled expertise and a transformative marketing journey.
With a combined 50 years of experience Carrie Bissell and Sara Bush are a powerful team. Together they offer a unique blend of marketing expertise, consumer understanding, storytelling, and media relationships that propel businesses to new heights.
Meet Carrie Bissell, a seasoned marketing executive with over 30 years of experience and an MBA in marketing. As a former VP of Marketing at a global media producer, she’s honed her skills in strategic planning, brand management, and leading cross-functional teams. But what sets Carrie apart is her dynamic personality and unique ability to connect with clients on a personal level. She’s passionate about building brands, engaging audiences, and driving business growth. With her results-driven approach, Carrie is committed to delivering exceptional results that make a real impact.
Meet Sara Bush, a media relations expert with two decades in the news industry as a TV news producer, anchor, reporter, and print journalist. From politics to entertainment, Sara has covered it all, giving her a keen insight into crafting engaging content for any audience. Her creative writing skills and insider perspective enable her to develop powerful media strategies that capture attention and bring exposure to businesses and organizations. Working closely with clients, Sara is a trusted pro who knows how to tell a compelling brand story.
At Carra, we take pride in transforming challenges into triumphs. Through strategic marketing and innovative approaches, we’ve propelled businesses and organizations towards unprecedented success. Explore some of our remarkable case studies:
Bissell Clinic faced the challenge of overcoming the perception of being a limited service provider and struggling to attract diverse patient groups. Additionally, their positioning as a Sports Medicine facility further hindered their reach. The goal was to broaden their patient base and establish themselves as a leading provider of chiropractic care, physical therapy, and holistic wellness solutions.
With the assistance of Carra, Bissell Clinic implemented a comprehensive rebranding and marketing strategy. They underwent a name change, becoming “Bissell Clinic – Be Well. Live Well” to align with their holistic wellness approach. The clinic revamped their website, optimizing it for search engines and incorporating user-friendly features for online appointments and bill payments. They engaged with their target audience through social media, targeted email campaigns, print ads, and direct mail, ensuring a robust presence across multiple channels.
The rebranding and marketing efforts delivered exceptional results for Bissell Clinic. They expanded their physical therapy capacity from one underbooked therapist to three highly respected therapists with waiting lists. Bissell Clinic’s commitment to holistic wellness and their expertise in assisting patients with complex healthcare decisions solidified their reputation as a trusted and reliable healthcare provider. They emerged as the leading chiropractic and physical therapy provider in the area, experiencing a surge in patient bookings and higher profits. This successful transformation emphasizes the significance of strategic branding and marketing in driving business growth within the healthcare industry. Bissell Clinic’s dedication to holistic well-being and their effective marketing strategies positioned them as a trusted destination for comprehensive multidisciplinary healthcare.
The event planner for iFlourish Women’s Conference faced the challenge of low ticket sales, with less than a third of the target achieved just weeks before the event. Despite initial marketing efforts through social media and other channels, they needed a last-minute solution to increase ticket sales. Carra was brought on board to secure media placements and devise a social media strategy to boost visibility and drive ticket purchases.
Carra began by understanding the target audience and their media consumption habits. They crafted a targeted media outreach strategy, pitching the event to local TV stations, newspapers, and online publications. To make the event more newsworthy, Carra emphasized the participation of well-known local speakers in their press releases and pitches. These efforts aimed to generate media coverage and create buzz around the event.
Carra’s media outreach campaign resulted in significant success. The event gained media placements, including a feature on a local TV morning show, leading to a substantial increase in ticket sales. The event planner was thrilled with the outcome and praised Carra’s expertise in media outreach and strategy. This event’s success showcases the effectiveness of targeted media relations in achieving marketing goals for events and emphasizes the value of strategic messaging to drive success.
Empowering First Responders: Marketing 911 At Ease International
Facing low awareness and engagement, the non-profit organization struggled to reach its target audience. Carra crafted a powerful marketing strategy, press outreach, and engaging digital content.
Our non-profit client, specializing in mental health services for first responders, faced the challenge of low awareness and engagement from their target audience. Despite offering confidential counseling services with licensed therapists, the organization struggled to connect with first responders and communicate the availability of these vital services.
To address this challenge, our team devised a comprehensive press and marketing strategy. We focused on three key components: marketing strategy, press outreach and strategy, and digital content creation and marketing assets. In the marketing strategy, we identified the needs and challenges of the non-profit, gathered demographic data, and crafted powerful messages highlighting the benefits of their counseling services. For press outreach, we created a media kit, drafted a press release, and established a media list to pitch the story. Simultaneously, we developed digital content, such as brochures, fundraising materials, social media accounts, and newsletters, to expand outreach and engagement. We also organized special events and collaborated with partners to further amplify the organization’s message and support.
Through impactful press releases and media coverage, we raised awareness of the non profit’s services on national and local platforms. Our engaging digital content, fundraising materials, and internal communications successfully informed and involved staff, volunteers, and stakeholders. By connecting with first responders and securing crucial funding, our comprehensive strategy made a meaningful impact in their lives. This campaign demonstrates the power of targeted communication, thoughtful content creation, and strategic collaboration in driving positive change within the non-profit sector.
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Carrie Bissell, Marketing
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Sara Bush, Media
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